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Video encapsulates the things we love about Chch

Wednesday, July 13, 2016   Posted in: Signatory Notice Board By: Administrator With tags: recovery, resilience, research

Christchurch City Council media release: 12th July 2016

The passions, hopes and aspirations people have for Christchurch have been captured in a short video released this week.

A woman biking across a Christchurch bridge in autumn light.The video was created by Peter Young to reflect the findings of a research project comissioned by Christchurch International Airport.

The project pulled together data gathered during the Share an Idea campaign run by Christchurch City Council in 2011 and about 50 in-depth interviews with city residents and leaders.

Chief Executive Malcolm Johns said the airport was interested to understand the passion, hopes and aspirations people had for Christchurch.

“Many of the conversations I’ve been involved in over the past couple of years have convinced me Christchurch residents agree on a lot of things about their city,” said Christchurch Airport Chief Executive Malcolm Johns.

“We asked an independent company to undertake the research to ensure it wasn’t our view. Our hypothesis was that people know why they want to be here, what is important to bring through from the past and what they want in their future.

“People told us this is a ‘goldilocks’ city, with the benefits of a larger city but without the stresses. A city with opportunity, where individuals, families and communities can grow, connect and find balance, through great education choices, national and international opportunities, a strong economy, affordable housing and access to the great outdoors to give balance between work and play.

“New arrivals told us they have been welcomed to Christchurch and found opportunities here, while long-time residents told us they like the combination of old and new.”

The presentation of the research is now available through the Christchurch Story website, including two versions of the video.

Mr Johns hopes people will view it, discuss it, make use of it, but most importantly remember why they love Christchurch.

“There is no branding on the work, it belongs to everyone. Anyone who wants to use it for educational and business reasons, or to share with friends here and overseas, can do so – and can put their own branding on it if they wish,” he said.

“Last week we brought those who had contributed to the project together to see it for the first time. Until that point they had no idea who else was involved and were delighted so many of their fellow citizens see the city a similar way that they do. It was satisfying to see the response.”

Healthy Christchurch Champions

  • Canterbury District Health Board
  • Christchurch City Council
  • Environment Canterbury
  • Ministry of Health
  • Ngai Tahu
  • NZ Police
  • Pegasus Health
  • University of Otago, Christchurch