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Resources to support campaign for vaping to stop smoking

Thursday, March 28, 2019   Posted in: Resources and Information By: Administrator With tags: smokefree, resources, vaping, Maori health, campaign

The Tobacco Control Team at the Health Promotion Agency have been working on the development of a public awareness campaign to encourage and support smokers to switch to vaping.

There will be two main elements of this work. 

A New Zealand-specific vaping facts website – launching in mid-May 2019.  Visitors to the website can expect to see the following:

  • Key facts about vaping (such as what is vaping, nicotine and vaping, the risks of vaping, vaping and the law, and vaping and pregnancy).
  • Vaping versus smoking (for example, information on cost, and reducing harm).
  • Vaping to quit smoking (essential tips for success, support for quitting smoking, and vaping safety).

A behavioural change campaign specifically to engage young Māori women, encouraging and supporting them to switch to vaping and stop smoking completely.  This campaign will be live in August 2019.

An expert advisory group has been established to provide advice throughout the development of the campaign.  

You can see the list of group members on the HPA website.

With this work we are aiming to:

  • support smokers, particularly young Māori women, to successfully switch to vaping and stop smoking completely;
  • help to reduce inequalities in smoking prevalence;
  • ensure non-smokers (particularly those under the age of 18) do not start vaping; and
  • support the health sector, smokers and the broader community to understand the benefits of vaping to stop smoking and how vaping has the potential to contribute to New Zealand’s Smokefree 2025 goal.

Our next update will be in mid-May and will include a link to the new website.

If you have any questions or comments you can reach the team at smokefree[at]hpa.org.nz

Tēnā koutou katoa e tautoko ana i te kaupapa nei. Thank you for your support.

Healthy Christchurch Champions

  • Canterbury District Health Board
  • Christchurch City Council
  • Environment Canterbury
  • Ministry of Health
  • Ngai Tahu
  • NZ Police
  • Pegasus Health
  • University of Otago, Christchurch