News tags

mental health  physical activity  earthquake  vacancies  families  public health  children  funding  poverty  health determinants  social  Community development  planning  employment  healthy cities  volunteers  newsletter  youth  volunteering  nutrition  employment opportunity  housing  alcohol and drugs  maori  community engagement  rebuilding  wellbeing  disabilities  Lectures  counselling  Training  earthquake recovery  sustainability  event  community gardens  Community  seminar  Awards  stress  Community Groups  mens health  research  arts  smokefree  culture  men  exercise  migrants  community event  education  environment  resilience  human rights  health  medical  business  sport  conferences  survey  mental wellbeing  Courses  obesity  elderly  support group  environmental health  healthy food  health promotion  violence  pacific health  resources  music  rebuild  women  race relations  meeting  gardens  workshop  services  leadership  forum  water  disabled  repair  transport  prevention  pacific  dance  fundraising  asian health  sexual health  inequality  markets  cancer  support  disasters  development  mindfulness  dementia  presentation  collaboration  health in all policies  Hui  data analysis  recovery  smoking  law  drugs and alcohol  technology  safety  cycling  Sleep  policy  justice  parenting  media  hearing  walking  land  neighbours  social justice  qualification  resilient cities  information  community connection  consultation  oral health  bullying  depression  youth empowerment  young people  activities  non-profit  charity  harm  NURSES  addiction  disease  Communication  alcohol  symposium  District Plan  submission  anxiety  accessibility  Relationships  eating  economics  Design  Build  Advocacy  falls  parking  energy  heating  insulation  advice  build environment  Expo  Parents  Eating Disorders  abuse  waste  commuting  nominations  Matariki  webinar  diabetes  workplace  Climate Change  urban  management  Fundraiser  economy  restoration  Report  parks  learning  awareness  emergencies  injury prevention  reading  conservation  concert  language  refugees  recreation  built environment  data  gardening  venue  drugs  urban design  older people  finances 

Upcoming Not-for-Profit Managers Peer Support Group Meeting

Wednesday, May 10, 2017   Posted in: Signatory Notice Board By: Administrator With tags: Community Groups, meeting, support, non-profit

Volunteering Canterbury logo.Come along to the June meeting for managers from the not-for-profit sector. Hear about self care and wellbeing from Michelle Withers - a Reflexology Massage Therapist who has strong connections with the community sector.

Find out more about Michelle Withers.

Date and Time: Friday 2nd June 2017, from 8.30 to 9.30am
Location: Christchurch Community House (301 Tuam Street, Christchurch). No on-site parking available.

Summary from May NfP Managers' Meeting

We were delighted to have Heather Milne sharing some hints and tips on Low Cost Marketing Options at this month's meeting.

Heather talked about the use of Facebook and Twitter and the use of social media in general to give the wider audience a 'feel' for who your organisation is. As organisations we consider how to tell our 'why'. The reality is that if an emotional connection is made via Facebook for example, there is more chance of getting the wider audience interested in our cause.

Furry kittens and little kids are great for building engagement. If your organisation isn't one involved with animals or children then it is worth looking for opportunities to show that you are nonetheless 'people-related'. Staging pictures to include a furry critter who happens to appear from time to time is quite ok. It's about showing people you are real - and then talking to them! Heather said "to be talking about the things you are doing is pointless unless they are listening".

Another message was not underestimating the value of articles in community newspapers - which have a longer 'life' than mainstream printed media such as The Press. This is because they tend to be left on coffee tables around the community and homes. These papers are always on the lookout for articles which they can include to show that they are a 'community' paper and if you can provide that easily and professionally, then it is likely to be accepted. This can be the beginning of building an advantageous relationship with the media. Heather suggested:

  • Setting a target. A note in your diary or on your calendar that you will send off an article every x months - be realistic!.
  • If you have an event coming up, start talking about it to the media six months ahead of time. Send a media release closer to the time.
  • If a reporter doesn't turn up to cover your event, send photos and an article as a follow-up.

It may sound relentless and your organisation most probably has policies in place relating to taking care when dealing with the media. But the written media remains very powerful and to access it without a huge marketing budget is definitely a good aim.

Twitter is an example of following, watching, and over time creating professional relationships.
Heather shared her own story of the Christchurch Branch of the Aunties she is involved with that began and grew initially using Twitter.

Getting the whole marketing package connected is also important. Be clear of your brand, and then build around that.

Bee My Honey is another example of Heather's busy life - check out the fundraising opportunities.

Comments on this item

You must be logged in to read or make comments

Healthy Christchurch Champions

  • Canterbury District Health Board
  • Christchurch City Council
  • Environment Canterbury
  • Ministry of Health
  • Ngai Tahu
  • NZ Police
  • Pegasus Health
  • University of Otago, Christchurch